The Influence of Store Atmosphere and Service Quality on Loyalty Through Consumer Satisfaction at Miniso Lippo Plaza JemberPages 63-70
Abstract
This research aims to determine the effect of store atmosphere and service quality on loyalty through consumer satisfaction at Miniso Lippo Plaza Jember. The population and sample in this study were all Miniso Lippo Plaza Jember consumers, totaling 160 people. The analytical method used is the path analysis method with the independent variables store atmosphere and service quality, the intervening variable consumer satisfaction, and the dependent variable, namely loyalty. Primary data in this research was obtained from the results of distributing questionnaires. The results of this research show that partially, the store atmosphere variable has a significant positive effect on the loyalty variable, and service quality partially has a significant positive effect on loyalty. Customer satisfaction partially has a significant positive effect on the loyalty variable. Store atmosphere partially has a significant effect on loyalty through consumer satisfaction, but service quality partially has a significant effect on loyalty through consumer satisfaction.
Keywords: Ambient condition, Space, Layout and function, Symbol, signs, and artifact, Word of Mouth, Revisiting intention.
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Diah Yulisetiarini, 
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