The Effect of E-Trust, E-Service Quality, and EWOM Through Satisfaction on the Loyalty of Halodoc Application UsersPages 129-137
Abstract: This study is explanatory research that aims to test and discuss the influence of e-trust, e-service quality, and e-wom through e-satisfaction on the e-loyalty of Halodoc application users. This study uses a nonprobability sampling technique with a purposive sampling method. The number of samples used in the study was 200 respondents. The data source used in this study is primary data obtained by distributing questionnaires online to respondents who are Halodoc application users. The data analysis method uses SEM (Structural Equation Modeling) Analysis with Smart Pls 4 (Partial et al.). The results of this study indicate that e-trust has a significant effect on e-satisfaction, e-service quality has a significant effect on e-satisfaction, e-wom has a significant effect on e-satisfaction, e-trust does not have a significant effect on e-loyalty, e-service quality has a significant effect on e-loyalty, e-wom has a significant effect on e-loyalty, e-satisfaction has a significant effect on e-loyalty, e-trust is significant on e-loyalty through e-satisfaction, e-service quality is significant on e-loyalty through e-satisfaction, e-wom is significant on e-loyalty through e-satisfaction. Keywords: E-Trust, E-Service Quality, E-WOM, E-Satisfaction, E-Loyalty
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